The Generations approach to retail

This is an interesting article which looks at what shapes each generation’s approach to retail as well as the future spend.

For example did you know that Generation X & Y are half of the current retail spend?

If your business is targeting these customers then its worth reading about how you can tap into their spending habits so that your products & services fit their need perfectly.

However look out for the Millenials as they are catching up.

The image above shows a projection of the proportion of retail spend per generation now and into the future.

Image courtesy ofÂ http://www.ampcapital.com.au/news/generation-evolution-impact-to-retailers

Adelaide what generations are your customers?

About the Author: Gina Brooks

Gina Brooks is the Director of Training x Design and has been helping people to Think more, Do more & Feel more for over 20 years. She speaks and writes about leadership, emotional intelligence, culture and how to stimulate creativity and innovation at work through learning.

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